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Growth

Expansion Revenue

Also known as expansion, upsell revenue

Extra money earned from customers you already have, by upgrading them or selling them more.

Example

A customer moving from the ₹2,000 to the ₹5,000 plan generates ₹3,000 of expansion revenue.

Related terms

Upsell
Getting an existing customer to spend more — by upgrading to a higher plan or adding features.
ARPU
On average, how much money each user brings in over a period.
Cross-sell
Selling an existing customer a different product alongside what they already bought.
NRR
How much revenue you keep from existing customers after upgrades and cancellations. Above 100% means you grow even with zero new customers.

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