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NRR

Net Revenue Retention

Also known as net revenue retention, net dollar retention

How much revenue you keep from existing customers after upgrades and cancellations. Above 100% means you grow even with zero new customers.

Example

Starting at ₹10L, gaining ₹2L from upgrades and losing ₹1L to cancellations gives 110% NRR.

Formula

NRR = (Starting Revenue + Expansion − Churn) ÷ Starting Revenue × 100

Related terms

Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
MRR
The predictable revenue a subscription business earns every month from active customers.
Expansion Revenue
Extra money earned from customers you already have, by upgrading them or selling them more.

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