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Sales

MRR

Monthly Recurring Revenue

The predictable revenue a subscription business earns every month from active customers.

Example

200 customers each paying ₹1,000/month gives ₹2,00,000 MRR.

Formula

MRR = Number of Customers × Average Monthly Subscription

Related terms

Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
ARPU
On average, how much money each user brings in over a period.
ARR
The yearly value of your recurring subscription revenue — MRR multiplied by twelve.

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