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Growth

ARPU

Average Revenue Per User

On average, how much money each user brings in over a period.

Example

₹10,00,000 revenue from 5,000 users is an ARPU of ₹200.

Formula

ARPU = Total Revenue ÷ Number of Users

Related terms

AOV
The average amount a customer spends in a single purchase.
LTV
The total money you expect to earn from one customer over the whole time they stay with you.
MRR
The predictable revenue a subscription business earns every month from active customers.

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