← Business Dictionary
Marketing

AOV

Average Order Value

Also known as average order value

The average amount a customer spends in a single purchase.

Example

₹5,00,000 of sales across 1,000 orders is an AOV of ₹500.

Formula

AOV = Total Revenue ÷ Number of Orders

Related terms

LTV
The total money you expect to earn from one customer over the whole time they stay with you.
ARPU
On average, how much money each user brings in over a period.
GMV
The total value of everything sold through your platform before your own cut or costs. Common for marketplaces.

Building a startup?

Base91 takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.

Create your account