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General

GMV

Gross Merchandise Value

The total value of everything sold through your platform before your own cut or costs. Common for marketplaces.

Example

A marketplace processing ₹5 crore of orders has ₹5 crore GMV, even if it keeps only a 10% commission.

Related terms

AOV
The average amount a customer spends in a single purchase.
ARPU
On average, how much money each user brings in over a period.

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