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Sales

ARR

Annual Recurring Revenue

The yearly value of your recurring subscription revenue — MRR multiplied by twelve.

Example

₹2,00,000 MRR is ₹24,00,000 ARR.

Formula

ARR = MRR × 12

Related terms

Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
MRR
The predictable revenue a subscription business earns every month from active customers.

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