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Sales

Upsell

Getting an existing customer to spend more — by upgrading to a higher plan or adding features.

Example

Moving a customer from the ₹500 plan to the ₹1,500 plan is an upsell.

Related terms

LTV
The total money you expect to earn from one customer over the whole time they stay with you.
ARPU
On average, how much money each user brings in over a period.
MRR
The predictable revenue a subscription business earns every month from active customers.

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