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Sales

Upsell

Also known as upselling, cross-sell, cross sell

Getting an existing customer to spend more — by upgrading to a higher plan or adding features.

Example

Moving a customer from the ₹500 plan to the ₹1,500 plan is an upsell.

Related terms

LTV
The total money you expect to earn from one customer over the whole time they stay with you.
MRR
The predictable revenue a subscription business earns every month from active customers.
ARPU
On average, how much money each user brings in over a period.

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