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Sales

Cross-sell

Selling an existing customer a different product alongside what they already bought.

Example

Offering an accounting add-on to someone who bought your invoicing tool is a cross-sell.

Related terms

Upsell
Getting an existing customer to spend more — by upgrading to a higher plan or adding features.
ARPU
On average, how much money each user brings in over a period.
Expansion Revenue
Extra money earned from customers you already have, by upgrading them or selling them more.

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