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Sales

Win Rate

Also known as close rate, conversion rate sales

The share of deals you actually close out of every deal you seriously pursued.

Example

Closing 3 of every 10 qualified deals is a 30% win rate.

Formula

Win Rate = Deals Won ÷ Total Deals Closed × 100

Related terms

Sales Pipeline
All the potential deals you are currently working on, organised by how close each is to closing.
Sales Cycle
How long it takes on average from first contact to a signed deal. Longer cycles mean you need more cash to survive the wait.
Deal Size
How much revenue a typical closed deal brings in. Bigger deals justify more sales effort per customer.

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