Sales
Sales Cycle
How long it takes on average from first contact to a signed deal. Longer cycles mean you need more cash to survive the wait.
Example
Enterprise software often has a 6–9 month sales cycle; a ₹500 app might close in minutes.
Related terms
Sales Pipeline
All the potential deals you are currently working on, organised by how close each is to closing.
CRM
The software where you track every customer and deal — who you spoke to, what was said, and what happens next.
Win Rate
The share of deals you actually close out of every deal you seriously pursued.
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