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Sales

Deal Size

Also known as average deal size, acv per deal

How much revenue a typical closed deal brings in. Bigger deals justify more sales effort per customer.

Example

Moving average deal size from ₹40,000 to ₹1,20,000 means you need a third as many customers for the same revenue.

Related terms

ACV
The average yearly value of a single customer contract, useful when deals run for multiple years.
Upsell
Getting an existing customer to spend more — by upgrading to a higher plan or adding features.
Win Rate
The share of deals you actually close out of every deal you seriously pursued.

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