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ACV

Annual Contract Value

Also known as annual contract value

The average yearly value of a single customer contract, useful when deals run for multiple years.

Example

A 3-year deal worth ₹9,00,000 total has an ACV of ₹3,00,000.

Related terms

LTV
The total money you expect to earn from one customer over the whole time they stay with you.
ARR
The yearly value of your recurring subscription revenue — MRR multiplied by twelve.

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