General
Subscription
Charging a repeating fee for ongoing access instead of a one-time price. Predictable revenue, but you must keep earning it every month.
Example
₹999 a month for unlimited access is a subscription; ₹9,999 once is not.
Related terms
Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
MRR
The predictable revenue a subscription business earns every month from active customers.
ARR
The yearly value of your recurring subscription revenue — MRR multiplied by twelve.
SaaS
Software you use over the internet for a recurring subscription instead of buying and installing it once.
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