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MQL / SQL

Marketing Qualified Lead / Sales Qualified Lead

An MQL looks interested based on their behaviour. An SQL has been spoken to and genuinely has the need, budget and authority to buy.

Example

Downloading three guides makes someone an MQL; confirming they have budget this quarter makes them an SQL.

Related terms

ICP
A clear description of the exact type of customer who benefits most from your product and is easiest to sell to and keep.
Sales Pipeline
All the potential deals you are currently working on, organised by how close each is to closing.
Lead
A person or company that has shown some interest and might become a customer.

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