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Sales

ICP

Ideal Customer Profile

A clear description of the exact type of customer who benefits most from your product and is easiest to sell to and keep.

Example

Our ICP is D2C brands in India doing ₹1–10 crore in annual sales.

Related terms

GTM
Your plan for reaching customers and getting them to buy — which channels, messaging, pricing and sales approach you use.
Funnel
The step-by-step journey people take from first hearing about you to becoming a customer. It narrows at each step, like a funnel.

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