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Sales

GTM

Go-To-Market

Also known as go to market, go-to-market strategy

Your plan for reaching customers and getting them to buy — which channels, messaging, pricing and sales approach you use.

Example

Selling directly to restaurant owners through WhatsApp and field visits is a GTM motion.

Related terms

Funnel
The step-by-step journey people take from first hearing about you to becoming a customer. It narrows at each step, like a funnel.
ICP
A clear description of the exact type of customer who benefits most from your product and is easiest to sell to and keep.
Product-Market Fit
The point where you have built something a specific market really wants — shown by strong retention and users who would be upset if it disappeared.

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