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Product

Product-Market Fit

The point where you have built something a specific market really wants — shown by strong retention and users who would be upset if it disappeared.

Example

You likely have PMF when customers keep using and referring you without being pushed.

Related terms

MVP
The smallest version of your product that still delivers value, built quickly so you can learn from real users before investing more.
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
North Star Metric
The single number that best captures the value your product delivers — the one metric the whole team rallies around.

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