Marketing
Funnel
The step-by-step journey people take from first hearing about you to becoming a customer. It narrows at each step, like a funnel.
Example
10,000 visitors → 1,000 sign-ups → 100 paying customers is a classic funnel.
Related terms
Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
Activation
The moment a new user first experiences real value from your product — the "aha" that makes them likely to stick around.
Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
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