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Product

Activation

Also known as activation rate, aha moment

The moment a new user first experiences real value from your product — the "aha" that makes them likely to stick around.

Example

For a chat app, activation might be sending your first message within 5 minutes of signing up.

Related terms

Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
Funnel
The step-by-step journey people take from first hearing about you to becoming a customer. It narrows at each step, like a funnel.
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.

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