Sales
Lead
A person or company that has shown some interest and might become a customer.
Example
Someone who downloads your pricing PDF and leaves an email is a lead.
Related terms
CPL
What you pay, on average, to get one potential customer (a lead) to show interest — before they actually buy.
Sales Pipeline
All the potential deals you are currently working on, organised by how close each is to closing.
MQL / SQL
An MQL looks interested based on their behaviour. An SQL has been spoken to and genuinely has the need, budget and authority to buy.
Building a startup?
Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.
Create your account