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Marketing

CPL

Cost Per Lead

What you pay, on average, to get one potential customer (a lead) to show interest — before they actually buy.

Example

A ₹20,000 campaign that captures 100 sign-up emails costs ₹200 per lead.

Formula

CPL = Marketing Spend ÷ Number of Leads

Related terms

CAC
The average amount you spend to win one new paying customer — all your marketing and sales costs divided by how many customers that money brought in.
CPA
What it costs, on average, for one desired action from an ad — like a sign-up, download or sale. Similar to CAC but usually measured per campaign or action.
Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.

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