Marketing
Impressions
How many times your ad or post was displayed. One person seeing it five times counts as five impressions.
Example
10,000 impressions with 100 clicks is a 1% click-through rate.
Related terms
CPM
The cost to show your ad 1,000 times. Used when the goal is visibility rather than clicks.
CTR
The share of people who click your ad or link after seeing it. A quick read on how compelling it is.
Reach
How many different people saw your content, counting each person once no matter how often they saw it.
Building a startup?
Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.
Create your account