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Marketing

CTR

Click-Through Rate

The share of people who click your ad or link after seeing it. A quick read on how compelling it is.

Example

200 clicks from 10,000 views is a 2% CTR.

Formula

CTR = (Clicks ÷ Impressions) × 100

Related terms

CPC
How much you pay each time someone clicks your ad.
CPM
The cost to show your ad 1,000 times. Used when the goal is visibility rather than clicks.
Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.

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