Marketing
CPC
Cost Per Click
Also known as cost per click
How much you pay each time someone clicks your ad.
Example
Spending ₹5,000 for 1,000 clicks means your CPC is ₹5.
Formula
CPC = Ad Spend ÷ Number of Clicks
Related terms
CPA
What it costs, on average, for one desired action from an ad — like a sign-up, download or sale. Similar to CAC but usually measured per campaign or action.
CPM
The cost to show your ad 1,000 times. Used when the goal is visibility rather than clicks.
CTR
The share of people who click your ad or link after seeing it. A quick read on how compelling it is.
Building a startup?
Base91 takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.
Create your account