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Marketing

CPM

Cost Per Mille (per 1,000 impressions)

The cost to show your ad 1,000 times. Used when the goal is visibility rather than clicks.

Example

A ₹2,000 spend seen 4,00,000 times is a CPM of ₹5.

Formula

CPM = (Ad Spend ÷ Impressions) × 1,000

Related terms

CPC
How much you pay each time someone clicks your ad.
CTR
The share of people who click your ad or link after seeing it. A quick read on how compelling it is.
Impressions
How many times your ad or post was displayed. One person seeing it five times counts as five impressions.

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