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Marketing

CPM

Cost Per Mille (per 1,000 impressions)

Also known as cost per mille, cost per thousand

The cost to show your ad 1,000 times. Used when the goal is visibility rather than clicks.

Example

A ₹2,000 spend seen 4,00,000 times is a CPM of ₹5.

Formula

CPM = (Ad Spend ÷ Impressions) × 1,000

Related terms

CPC
How much you pay each time someone clicks your ad.
CTR
The share of people who click your ad or link after seeing it. A quick read on how compelling it is.
Impressions
How many times your ad or post was displayed. One person seeing it five times counts as five impressions.

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