← Business Dictionary

Marketing

Reach

How many different people saw your content, counting each person once no matter how often they saw it.

Example

10,000 impressions might mean a reach of only 3,000 people who each saw it about three times.

Related terms

How many times your ad or post was displayed. One person seeing it five times counts as five impressions.

Brand Awareness

How many people know your brand exists and recognise it. Hard to measure directly, but it makes every other marketing effort cheaper.

Building a startup?

Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.

Create your account