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Marketing

Brand Awareness

Also known as awareness

How many people know your brand exists and recognise it. Hard to measure directly, but it makes every other marketing effort cheaper.

Example

When customers start searching your brand name instead of the category, awareness is working.

Related terms

Moat
A lasting advantage that makes it hard for competitors to copy or beat you — like a strong brand, network effects, or unique technology.
Impressions
How many times your ad or post was displayed. One person seeing it five times counts as five impressions.
Reach
How many different people saw your content, counting each person once no matter how often they saw it.

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