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Marketing

Engagement Rate

The share of people who actually did something with your content — liked, commented, shared or clicked — rather than scrolling past.

Example

A post seen 5,000 times with 250 interactions has a 5% engagement rate.

Formula

Engagement Rate = Interactions ÷ Impressions × 100

Related terms

Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
Bounce Rate
The share of visitors who land on your page and leave without clicking anything. High bounce usually means the page did not match what they expected.
Impressions
How many times your ad or post was displayed. One person seeing it five times counts as five impressions.

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