← Business Dictionary
Marketing

Bounce Rate

The share of visitors who land on your page and leave without clicking anything. High bounce usually means the page did not match what they expected.

Example

An 85% bounce rate on an ad landing page suggests the ad promised something the page did not deliver.

Formula

Bounce Rate = Visitors Who Leave Without Interacting ÷ Total Visitors × 100

Related terms

Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
Landing Page
A single focused page a visitor arrives at from an ad or link, built to get them to do one specific thing.
Engagement Rate
The share of people who actually did something with your content — liked, commented, shared or clicked — rather than scrolling past.

Building a startup?

Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.

Create your account