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Cohort

A group of users who started at the same time, tracked together so you can see how behaviour changes over their lifetime.

Example

Comparing how the "January sign-ups" cohort retains versus "February sign-ups" is cohort analysis.

Related terms

Churn
किसी अवधि में आप कितने प्रतिशत ग्राहक (या आय) खो देते हैं। ज़्यादा चर्न यानी लोग लगातार छोड़ रहे हैं।
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.

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