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User Persona

Also known as persona, personas, buyer persona

A short profile of a typical user — their job, goals and frustrations — used to keep decisions grounded in a real person.

Example

"Priya, 32, runs a two-person salon and books clients on WhatsApp" is a persona.

Related terms

ICP
A clear description of the exact type of customer who benefits most from your product and is easiest to sell to and keep.
Product-Market Fit
The point where you have built something a specific market really wants — shown by strong retention and users who would be upset if it disappeared.
User Story
A feature written from the user’s point of view, describing what they want and why, rather than how to build it.

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