← Business Dictionary
General

Traction

Also known as early traction

Evidence that people actually want what you built — growing users, revenue or usage. The thing investors look for before anything else.

Example

Revenue growing 20% month over month for six months is traction; a waiting list is not.

Related terms

Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
Product-Market Fit
The point where you have built something a specific market really wants — shown by strong retention and users who would be upset if it disappeared.
Pitch Deck
The short slide presentation used to explain your business to investors — problem, solution, market, traction, team and ask.

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