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Fundraising

Pitch Deck

Also known as deck, investor deck

The short slide presentation used to explain your business to investors — problem, solution, market, traction, team and ask.

Example

Most seed decks are 10–12 slides and get about three minutes of real attention.

Related terms

A short, mostly non-binding document that lays out the key terms of an investment before the full legal paperwork is drawn up.

How much your company is judged to be worth. 'Pre-money' is the value before new investment; 'post-money' is pre-money plus the money raised.

TAM / SAM / SOM

Three sizes of your market: TAM = everyone who could ever buy; SAM = the slice you can actually serve; SOM = the realistic share you can win soon.

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