Growth
Time to Value
How long a new user takes to get their first real benefit. The longer it takes, the more people give up first.
Example
Cutting setup from 30 minutes to 3 usually lifts activation more than any new feature.
Related terms
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
Activation
The moment a new user first experiences real value from your product — the "aha" that makes them likely to stick around.
Onboarding
The first-run experience that takes someone from signing up to actually using the product successfully.
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