Product
Onboarding
The first-run experience that takes someone from signing up to actually using the product successfully.
Example
A three-step setup wizard that ends with the user’s first invoice created is good onboarding.
Related terms
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
Activation
The moment a new user first experiences real value from your product — the "aha" that makes them likely to stick around.
Time to Value
How long a new user takes to get their first real benefit. The longer it takes, the more people give up first.
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