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General

Pivot

Also known as pivoting, pivoted

Changing a fundamental part of your business — the product, the customer or the model — because the evidence says the current one is not working.

Example

Slack began as a gaming company and pivoted to the internal chat tool it had built for itself.

Related terms

MVP
The smallest version of your product that still delivers value, built quickly so you can learn from real users before investing more.
Product-Market Fit
The point where you have built something a specific market really wants — shown by strong retention and users who would be upset if it disappeared.
Traction
Evidence that people actually want what you built — growing users, revenue or usage. The thing investors look for before anything else.

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