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General

Marketplace

Also known as two-sided marketplace, platform

A business that connects two groups — buyers and sellers — and takes a cut, without owning the inventory itself.

Example

A platform connecting home cooks to office workers, charging 15% per order, is a marketplace.

Related terms

GMV
The total value of everything sold through your platform before your own cut or costs. Common for marketplaces.
B2B / B2C
Who you sell to: B2B means selling to other businesses; B2C means selling directly to everyday consumers.
Network Effect
When your product becomes more valuable to each user as more people join.

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