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General

B2B / B2C

Business-to-Business / Business-to-Consumer

Who you sell to: B2B means selling to other businesses; B2C means selling directly to everyday consumers.

Example

A payroll tool for companies is B2B; a food-delivery app for individuals is B2C.

Related terms

ICP
A clear description of the exact type of customer who benefits most from your product and is easiest to sell to and keep.
SaaS
Software you use over the internet for a recurring subscription instead of buying and installing it once.

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