General

Freemium

Also known as free tier, free plan

Giving a useful version away free and charging for advanced features. Works only when the free tier is cheap to serve and the paid one is genuinely worth it.

Example

A free plan capped at 3 projects, with unlimited projects at ₹499 a month.

Related terms

Conversion Rate

The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.

ARPU

On average, how much money each user brings in over a period.

SaaS

Software you use over the internet for a recurring subscription instead of buying and installing it once.

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