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User Persona

Also known as persona, personas, buyer persona

A short profile of a typical user — their job, goals and frustrations — used to keep decisions grounded in a real person.

Example

"Priya, 32, runs a two-person salon and books clients on WhatsApp" is a persona.

Related terms

ICP
आपके प्रोडक्ट से सबसे ज्यादा फायदा पाने वाले और जिन्हें बेचना और संभालना सबसे आसान हो, उस ग्राहक का एक सटीक विवरण।
Product-Market Fit
वह स्थिति जब आपने किसी बाज़ार की सच्ची ज़रूरत पूरी करने वाला उत्पाद बना लिया हो — मज़बूत रिटेंशन इसका संकेत है।
User Story
A feature written from the user’s point of view, describing what they want and why, rather than how to build it.

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