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TAM / SAM / SOM

Total / Serviceable / Serviceable-Obtainable Market

Three sizes of your market: TAM = everyone who could ever buy; SAM = the slice you can actually serve; SOM = the realistic share you can win soon.

Example

TAM ₹10,000 crore, SAM ₹1,000 crore (your region), SOM ₹50 crore (what you can capture in 3 years).

Related terms

GTM
Your plan for reaching customers and getting them to buy — which channels, messaging, pricing and sales approach you use.
ICP
आपके प्रोडक्ट से सबसे ज्यादा फायदा पाने वाले और जिन्हें बेचना और संभालना सबसे आसान हो, उस ग्राहक का एक सटीक विवरण।

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