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Growth

Stickiness

How often your monthly users come back within the month. A high ratio means the product is part of their routine.

Example

20,000 daily users out of 100,000 monthly is 20% stickiness — roughly one visit every five days.

Formula

Stickiness = DAU ÷ MAU × 100

Related terms

Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.
Activation
The moment a new user first experiences real value from your product — the "aha" that makes them likely to stick around.
DAU / MAU
How many unique people use your product each day (DAU) and each month (MAU). Their ratio shows how "sticky" — habit-forming — the product is.

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