Marketing
Landing Page
Also known as landing pages
A single focused page a visitor arrives at from an ad or link, built to get them to do one specific thing.
Example
A page whose only options are "watch demo" or "start free trial" is a landing page.
Related terms
Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
A/B Testing
Showing two versions to different halves of your audience to see which performs better, instead of guessing.
Bounce Rate
The share of visitors who land on your page and leave without clicking anything. High bounce usually means the page did not match what they expected.
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