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Marketing

A/B Testing

Also known as a/b test, ab test, split testing

Showing two versions to different halves of your audience to see which performs better, instead of guessing.

Example

Half your visitors see a green button and half see blue; the higher signup rate wins.

Related terms

Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
Landing Page
A single focused page a visitor arrives at from an ad or link, built to get them to do one specific thing.

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