Marketing
Retargeting
Showing ads specifically to people who already visited your site but did not buy.
Example
Seeing an ad for the shoes you left in your cart is retargeting.
Related terms
CPA
What it costs, on average, for one desired action from an ad — like a sign-up, download or sale. Similar to CAC but usually measured per campaign or action.
Conversion Rate
The share of people who take the action you want — sign up, buy, subscribe — out of everyone who had the chance.
Funnel
वह प्रक्रिया या चरणों का क्रम जिसके ज़रिए लोग पहली बार आपके बारे में सुनते हैं और अंत में आपके ग्राहक बन जाते हैं। यह हर कदम पर छोटा होता जाता है, जैसे एक कीप (funnel) होता है।
Building a startup?
Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.
Create your account