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Marketing

AOV

Average Order Value

The average amount a customer spends in a single purchase.

Example

₹5,00,000 of sales across 1,000 orders is an AOV of ₹500.

Formula

AOV = Total Revenue ÷ Number of Orders

Related terms

LTV
एक ग्राहक से पूरे रिश्ते के दौरान आपको जितनी कुल कमाई की उम्मीद है।
ARPU
On average, how much money each user brings in over a period.
GMV
The total value of everything sold through your platform before your own cut or costs. Common for marketplaces.

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