Legal
Trademark
Legal protection for your brand name and logo, so competitors cannot trade under a confusingly similar identity.
Example
Registering your app’s name as a trademark stops a copycat from launching under the same name next year.
Related terms
Intellectual Property
Things your business created that it legally owns even though you cannot touch them — your code, brand name, designs and inventions.
Copyright
Automatic ownership of original creative work you produce — writing, code, designs, video. You get it the moment you create it; registration just makes it easier to prove.
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