← Business Dictionary
Legal

Trademark

Also known as trade mark, brand registration

Legal protection for your brand name and logo, so competitors cannot trade under a confusingly similar identity.

Example

Registering your app’s name as a trademark stops a copycat from launching under the same name next year.

Related terms

Intellectual Property
Things your business created that it legally owns even though you cannot touch them — your code, brand name, designs and inventions.
Copyright
Automatic ownership of original creative work you produce — writing, code, designs, video. You get it the moment you create it; registration just makes it easier to prove.

Building a startup?

Base91 takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.

Create your account