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General

Bootstrapping

Also known as bootstrapped, bootstrapping

Growing a company using your own money and revenue instead of raising from investors. Slower, but you keep full ownership and control.

Example

Reinvesting your first customers' payments to fund the next features is bootstrapping.

Related terms

Burn Rate
How much cash your company spends (beyond what it earns) each month before it becomes profitable.
Runway
How many months you can keep operating before you run out of cash, at your current spending rate.

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