← Business Dictionary
General

OKR

Objectives and Key Results

A goal-setting method: an ambitious Objective plus a few measurable Key Results that show whether you achieved it.

Example

Objective: "Delight new users." Key result: "Raise week-1 retention from 40% to 60%."

Related terms

North Star Metric
The single number that best captures the value your product delivers — the one metric the whole team rallies around.
KPI
A key number you track to know whether you are succeeding at something important.

Building a startup?

Base 91 Hub takes founders from idea to launch — tracker, community, AI toolkit and this dictionary, built in.

Create your account